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How TasteLive.com uncorked its community
Almost from the beginning, wine and social media have been a match made in heaven, but Craig Drollett, who until this month co-owned the Bin Ends wine store in Braintree, Mass., decided in 2008 that he...
View ArticleFrom #SXSW: 6 ways to build a strong brand community
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Every business needs a base of loyalists to build it up — a community, a fan club, a tribe. At the recent South by Southwest...
View Article3 ways to tap the power of community
Smart leaders are developing a competitive advantage by creating a sense of connection and community among employees and customers. In the fitness world, SoulCycle and Tough Mudder are two...
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How thoughtful interaction will win customers over
Given that the internet has become a stable, ever-present tool in any information-seeker’s arsenal, your company’s Web presence plays a key role in the overall success of your brand. Thus, it’s in...
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